국립부경대학교 | 해양스포츠전공

Introduction Professor

교수사진

김대환교수

 

▣ 서울대학교 체육교육과 학사 

 

 

 

▣ 서울대학교 체육교육과 체육학 석사

 

 

 

▣ Florida State University 스포츠경영 석사

 

 

 

▣ University of Florida 스포츠경영 박사

▣ 부경대학교 해양스포츠전공 교수

▣ 부경대학교 정보시스템협동과정 겸임교수

▣ 부경대학교 체육진흥원 체육부장

▣ 스포츠산업경영학회 상임이사

▣ 한국무용학회 상임이사

▣ 한국스포츠관광학회 이사

▣ 스포츠미디어학회 이사

▣ 스포츠산업경영학회 편집위원

▣ Research In Dance and Physical Activity 감수위원

▣ Administrative Sciences Guest Editor

▣ Sustainability Guest Editor

▣ Frontiers in Sports and Active Living Guest Editor

▣ Communication & Sports Ad-hoc reviewer

▣ Sustainability Ad-hoc reviewer

▣ Journal of Sport Management Ad-hoc reviewer

▣ International Journal of Human-Computer Interaction Ad-hoc reviewer

▣ Sport Marketing Quarterly Ad-hoc reviewer

▣ International Journal of Sports Marketing and Sponsorship Ad-hoc reviewer

 

▣ 전) 부경대학교 정보융합대학 부학장

▣ 전) 부경대학교 스포츠과학연구소 소장

▣ 전) 부경대학교 스마트헬스케어학부장

▣ 전) 부경대학교 스마트헬스케어학부 해양스포츠전공 전공주임

▣ 전) 부경대학교 일반대학원 체육학과 & 교육대학원 체육교육전공 주임

▣ 전) 한국경영정보학회 이사

▣ 전) 대학e스포츠협의회 감사

▣ 전) 부경대학교 13대 교수회 재무이사

▣ 전) 부산광역시체육회 경기력향상위원회 위원

▣ 전) 국제신문 스포츠에세이 집필진

▣ 전) 국가직업표준(NCS) 학습모듈 집필진

▣ 전) 개정 교육과정 직업계고 전문교과 교육과정 시안 개발자

▣ 전) 서울대학교 스포츠과학연구소 객원연구원

▣ 전) University of Florida Instructor(Sport Marketing)

▣ 전) Florida State University Instructor(Lifetime Activity)

▣ 전) Korean American Association for Sport Management Student Representative

▣ 전) 공군사관학교 교수

 

▣ 2009 공군사관학교 우수교수상

▣ 2013-2018 한국정부국비유학생

▣ 2017 Korean American Association for Sport Management(KAASM) Award 수상

▣ 2017 Outstanding Academic Achievement Award 수상

▣ 2018 Outstanding Academic Achievement Award 수상

▣ 2018 (KAASM) Dr. Lee Jeoung Hak Award 수상

▣ 2018 Bill Simms Doctoral Dissertation Award 수상

▣ 2020 한국스포츠산업경영학회 학술상 수상

▣ 2022 Research in Dance and Physical Activity Best Research Award

▣ 2023 한국스포츠산업경영학회 학술발표 대상, 최우수상 수상

▣ 2024 한국스포츠산업경영학회 학술발표 최우수상 수상

▣ 2024 스포츠산업경영학회 학술공로상 수상

▣ 2025 한국스포츠산업경영학회 학술발표 우수논문상 수상

▣ 부경대학교 대학발전 공로상 수상

▣ Sport Marketing & Sport Counsumer Behavior 

 

▣ Sport Media Consumption

 

▣ New Technology and Immersive Experiences in Sport Consumption

 

▣ Sponsorship and Endorsement
 

▣ Promotional Strategy in Sport

▣ 스포츠데이터의이해


▣ 야외활동과자연의이해

 

▣ 글로벌스포츠마케팅 

 

▣ 스포츠마케팅 

 

▣ 스포츠산업경영학


▣ 스포츠빅데이터분석

▶ [77] Min, B., Kim, D., & Ko, Y. J. (2025). Effect of in-game situations and advertisement animation in eSports on visual attention, memory, brand attitude and behavioral intentions. Internet Research, 35(5), 1915-1936. (SSCI)

▶ [76] Kim, S., Kim, J. J., & Kim, D. (2025). The Effect of Sports Brand Collaboration Attributes on Product Attitude and Willingness to Pay: A Multiple-Group Analysis Based on Perceived Fit. Journal of Global Sport Management, 1-24. (ESCI)


▶ [75] Park, J., Kim, M., & Kim, D. (2025). A Multilayered Feasibility Study on Establishing an E-Sports Convergent Cultural Complex: The Case of Busan Metropolitan City. Interdisciplinary Research in Arts and Culture, 6(4), 393-414. (KCI)


▶ [74] Park, C., & Kim, D. (2025). The Marathon in a Consumer Society: Women’s Participation in South Korea’s Running Boom. Korean Journal of Sport Science, 36(4), 581-591. (SCOPUS)


▶ [73] Sung, K., & Kim, D. (2025). The Impact of the Marketing Mix 7P on Consumers’ Experiential Values and Re-Registration Intention in the Context of Golf Practice Ranges: Focusing on Differences between MZ Generation and Older Generations. Research in Dance and Physical Activity, 9(3), 71-94. (KCI)


▶ [72] Xiong, Y., & Kim, D. (2025). The effects of the physical environment of golf practice ranges on exercise flow and word-of-mouth intention: Focusing on the mediating role of exercise flow. Research in Dance and Physical Activity, 9(2), 88-105. (KCI)


▶ [71] Min, B., & Kim, D. (2025). The Effects of Social Servicescape in Golf Practice Ranges on Customer Satisfaction and Re-registration Intention: Focusing on the Moderating Effect of Golf Involvement. Korean Journal of Sport Management, 30(2), 53-71. (KCI) 


▶ [70] Jia, H., Kim, D., & Kim, K. (2025). Verification of the impact of sports event service quality and host destination image on sports tourists’ behavioral intentions through meta-analytic structural equation modeling. Behavioral Sciences, 15(8), 1019. (SSCI)


▶ [69] Oh, J., & Kim, D. (2025). The Impact of Physical Activity Class Benefits on Class Satisfaction, College Satisfaction, Well-being, and Workout Intention: Focusing on the Moderating Effect of Sports Characteristic. Korean Journal of Sport Science, 36(2), 135-145. (SCOPUS)


▶ [68] Oh, J., & Kim, D. (2025). The Impact of Animated Mascot Displays on Consumer Evaluations in E-Commerce. Administrative Sciences, 15(6), 203. (ESCI)


▶ [67] Liu, X., & Kim, D. (2025). The Effect of Green Marketing Mix on Outdoor Brand Attitude and Loyalty: A Bifactor Structural Model Approach with a Moderator of Outdoor Involvement. Sustainability, 17(9), 4216. (SSCI)


▶ [66] [64] Kim, S., & Kim, D. (2025). The Effect of Outdoor Brand Selection Attributes on Utilitarian and Hedonic Values and Word-of-Mouth Intentions: Focusing on the Moderating Effect of Gender Among MZ Generation Consumers. Korean Journal of Sport Management, 30(2), 53-71. (KCI) 


▶ [65] Min, B., & Kim, D. (2025). Study on Changes in Perceptions of E-Sports Using Social Big Data : Focusing on the Hangzhou Asian Games. The Korea Journal of Sports Science, 34(1), 248-260. (KCI)


▶ [64] Kim, S., & Kim, D. (2025). Analysis of Sponsor Brand Image Changes in Sport Events Using Social Big Data: Focusing on the case of Nexon Icon Match 2024. Korean Journal of Sport Management, 30(1), 67-83. (KCI) 


▶ [63] Min, B., & Kim, D. (2025). The Impact of Transactional, Transformational, and Servant Leadership of Personal Trainers on Consumer Satisfaction and Continuance Intention in Personal Training: Focusing on the Moderating Effect of Self-Efficacy. Research in Dance and Physical Activity (RDPA), 9(1), 1-16. (KCI)


▶ [62] Kim, D. (2025). The Dynamic Effects of Athletes’ Marketable Lifestyles on Consumer Attitudes and Behavioral Loyalty: A Multi-Group Analysis of the Moderating Effect of Consumer Gender. Research in Dance and Physical Activity (RDPA), 9(1), 63-79. (KCI)


▶ [61] Kim, S., & Kim, D. (2025). How and When is a Sport Team Logo Effective?: Focusing on the Mediating Effect of Dimensions in the Stereotype Content Model and the Moderating Effect of Gender and Contextual Cue. Korean Journal of Sport Science, 36(1), 41-52. (SCOPUS)


▶ [60] Kim, M., & Kim, D. (2024). Exploring the Psychological Mechanism of How the Multidimensional Service Quality of Fitness Centers Affects Consumer Satisfaction and Loyalty Depending on the Level of Exercise Involvement. Behavioral Sciences, 14(11), 1049. (SSCI)

 

▶ [59] Liu, X. & Kim, D. (2024). Exploring the Structural Relationship between Brand Personality, Utilitarian Value, Brand Intimacy, and Brand Loyalty targeting MZ Generation Consumers of Outdoor Brands. The Korea Journal of Sports Science, 33(5), 523-536. (KCI)

 

▶ [58] Oh, J., Chang, J., & Kim, D. (2024). The Influence of Vitality in Physical Education Classes on University Students’Self-efficacy, College Belonging, College Life Satisfaction, and College Loyalty. The Korea Journal of Sports Science, 33(3), 463-473. (KCI)

 

▶ [57] Bi, J. & Kim, D. (2024). A Study on the Validation of the Athlete Brand Image Scale. he Korean Journal of Physical Education, 63(5), 291-308. (KCI)


▶ [56] Kim, D. (2024). IPA Study on Outdoor Product Attributes depending on Perception Differences between MZ Generations. Research in Dance and Physical Activity (RDPA), 8(3), 56-68. (KCI)

 

▶ [55] Kim, S. & Kim, D. (2024). Big Data Analysis of the Event Sport Tourism Experience Using LDA Topic Modeling. The Korean Journal of Physical Education, 63(6), 417-431. (KCI)

 

▶ [54] Kim, D. (2024). Analysis of the Physical Activity Enhancement Attributes of Smartwatches Using the IPA Technique: A Comparative Analysis of Apple and Samsung Smartwatches. Research in Dance and Physical Activity (RDPA), 8(2), 9-22. (KCI)

 

▶ [53] Yang, Y. & Kim, D. (2024). The Effect of Personal Trainer Leadership Type on Trainer Trust, Exercise Enjoyment, Word-of-Mouth Intention and Exercise Continuation Intention: Focusing on The Moderating Effect of Achievement Goal Orientation. Korean Journal of Convergence Science, 13(5), 63-89. (KCI)

 

▶ [52] Kim, S. & Kim, D. (2024). The Relationship Between Online Sports Community Attributes, Community Attachment, and Word of Mouth: Moderating Effects of Involvement. The Korean Journal of Physical Education, 63(3), 285-303. (KCI)

 

▶ [51] Kim, D. (2024). Interplay Between Body Capital and Sexual Appeal of Female Personal Trainers to Increase Registration Intention Depending on Consumer Gender. Research in Dance and Physical Activity, 8(1), 1-16. (KCI)

 

▶ [50] Oh, J. & Kim, D. (2024). How Does Interorganizational Inclusive Leadership influence Affiliated Sport Organization Employees? A bifactor Structural Model Approach with a Moderator of Power Distance. Korean Journal of Sport Science, 35(1), 72-80. (SCOPUS)

 

▶ [49] Bae, D. & Kim, D. (2024). The Effect of Professional Baseball Fans’ Fan Community Markers on Community Site Satisfaction, Value Co-Creation in Sport Community: A Focus on the Moderating Effect of Team Identification. Korean Journal of Sport Management, 29(1), 46-62. (KCI)

 

▶ [48] Kim, J. & Kim, D. (2024). The Effects of eSports Motivations on Loyalty: A Focus on the Moderation Effect of Genre. Korean Journal of Convergence Science, 13(2), 31-55. (KCI)

 

▶ [47] Min, B. & Kim, D. (2023). The Effect of Ad Exposure on Consumer Visual Attentions Depending on Time Lapse in the Context of eSports. Korean Journal of Sport Science, 34(4), 392-405. (SCOPUS)

 

▶ [46] Oh, J., & Kim, D. (2023). Workout with a Smartwatch: A Cross-Sectional Study of the Effects of Smartwatch Attributes on Flow Experience and Exercise Intentions Depending on Exercise Involvement. Healthcare, 11(23), 3074. (SSCI)

 

▶ [45] Kim, D. (2023). The Effect of Esports Playability on User Satisfaction and Loyalty. Research in Dance and Physical Activity, 7(3), 11-25. (KCI)

 

▶ [44] Oh, J. & Kim, D. (2023). How does lead sport organization leadership affect affiliated organization employees' behavior?: The effect of lead organizaion's inclusive leadership on psychological safety and employees behaviors. The Korea Journal of Sports Science, 32(50), 521-531. (KCI)

 

▶ [43] Huang, Y., Kim, D., & Ko, Y. J. (2023). The Effect of Livestreaming Esports Media on Viewer Satisfaction, Flow Experience, and Media Loyalty. Communication & Sport, 21674795231209899. (SSCI)

 

▶ [42] Huang, Y., & Kim, D. (2023). How Does Service Quality Improve Consumer Loyalty in Sports Fitness Centers? The Moderating Role of Sport Involvement. Sustainability, 15(17), 12840. (SSCI)

 

▶ [41] Yin, C., Huang, Y., Kim, D., & Kim, K. (2023). The Effect of Esports Content Attributes on Viewing Flow and Well-Being: A Focus on the Moderating Effect of Esports Involvement. Sustainability, 15(16), 12207. (SSCI)

 

▶ [40] Kim, D. (2023). The Effects of Servicescape and Educational Service Quality on Parents' Satisfaction and Loyalty in the Context of Youth Soccer Clubs. Research in Dance and Physical Activity, 7(2), 27-49. (KCI)

 

▶ [39] Kim, S. & Kim, D. (2023). The Impact of a Personal Trainer’s Social Servicescape on Rapport Formation and Loyalty: Focusing on the Moderating Effect of Consumer Gender, 28(4), 20-36. (KCI)

 

▶ [38] Sato, S., Ko, Y. J., Kim, D., & Lee, J. S. (2023). The effects of pre-scandal associations of athlete endorsers and scandal types on consumer blame and eWOM. International Journal of Sports Marketing and Sponsorship. (SSCI)

 

▶ [37] Ko, Y. J., Kwak, D. H., Jang, E. W., Lee, J. S., Asada, A., Chang, Y., Kim, D., & Yilmaz, S. (2023). Using Experiments in Sport Consumer Behavior Research: A Review and Directions for Future Research. Sport Marketing Quarterly, 32(1). (SSCI)

 

▶ [36] Bae, D. I., Kim, D. H., & Kim, D. (2023). The Effects of e-Sports Internet Broadcasting BJ Attributes on Viewing Satisfaction and BJ Loyalty: Focusing on the Moderating Effect of Viewer’s Knowledge Level. Korean Journal of Convergence Science, 12(2), 23？40. (KCI)

 

▶ [35] Oh, J., Kim, D. H., & Kim, D. (2023). The Impact of Inclusive Leadership and Autocratic Leadership on Employees’ Job Satisfaction and Commitment in Sport Organizations: The Mediating Role of Organizational Trust and The Moderating Role of Sport Involvement. Sustainability, 15(4), 3367. (SSCI)

 

▶ [34] Min, B., Kim, D., & Kim, D. H. (2023). Analysis of Differences in Consumer Attitude, Forgiveness, and Sponsorship Support depending on Attribution and Crisis Communication Strategy in the Context of Athlete Scandals. Korean Journal of Sport Management, 28(1), 1-17. (KCI)

 

▶ [33] Lee, M. & Kim, D. (2023). The Effect of Personal Trainers’ Body Capital on Enrollment Intention: The Moderated Mediation Effect of Perceived Expertise Depending on Trainers’ Gender. The Korean Journal of Physical Education, 62(5), 111-122. (KCI)

 

▶ [32] Kim, M., Kim, H., & Kim, D. (2022). Volunteers of mega-events as co-creators of host destinations: Volunteers' experience, value, and satisfaction toward host destination. Tourism Management Perspectives, 44, 101044. (SSCI)

 

▶ [31] Han, S. J., Lee, W. J., Kim, S. H., Yoon, S. H., Ryu, W. S., Pyun, H., & Kim, D. (2022). Effects of the Olympic Announcement and the Actual Event on Property Values: The Case of the 2018 PyeongChang Winter Olympic Games. Sustainability, 14(14), 8687. (SSCI)

 

▶ [30] Ko, Y. J., Asada, A., Jang, W., Kim, D., & Chang, Y. (2022). Do humanized team mascots attract new fans? Application and extension of the anthropomorphism theory. Sport Management Review, 1-27. (SSCI)

 

▶ [29] Kim, M., Yihan, H., Jeon, Y., & Kim, D. (2022). The Effect of Service Quality on Consumer Satisfaction and Loyalty Depending on Consumption Motivations in the Context of Fitness Centers. Research in Dance and Physical Activity, 6(1), 33-48. (KCI)

 

▶ [28] Jeong, M. G., Kim, C. S., Rhee, K. H., Kim, Y. B., & Kim, D. H. (2022). A Study on the Information Generating Plan of Tourist-oriented Tourism Contents-For the Sourthen Part of Busan. Journal of the Society of Disaster Information, 18(1), 63-72. (KCI)

 

▶ [27] Oh, J., Kim, D. H., & Kim, D. (2022). Exploring Experiential Patterns Depending on Time Lapses in Virtual Reality Spectatorship (VRS): The Role of Interruption in Reducing Satiation. Sustainability, 14(24), 16678. (SSCI)

 

▶ [26] Kim, D., Yin, C., & Kim, D. (2022). Exploring Determinants of Outdoor Shoes Purchase. International Journal of Human Movement Science, 16(2), 21-35. (KCI)

 

▶ [25] Seo, J., Park, J., & Kim, D. (2022). Toward A Post-Humanist Vision for the Sporting Pedagogy: A Critical and Philosophical Review on the Literature of Sport & Post-Humanism. Korean Journal of Convergence Science, 11(2), 55-77. (KCI)

 

▶ [24] Kim, D., Kim, A. C., Ko, Y. J., & Kim, J. Y. (2022). Symbiotic Relationship Between Sport Media Counsumotion and Spectatorship: The Role of Flow Experience and Hedonic Need Fulfillment. Journal of Global Sport Management. 7(1), 112-13. (SCOPUS)

 

▶ [23] Kim, D., Kim, J., Min, B., Jeon, Y., & Yihan, H. (2021). Analyzing Research Trends in Marine Sport Industry and Future Directions. International Journal of Human Movement Science, 15(2), 41-55. (KCI)

 

▶ [22] Jeon, Y. K., Kim, D., Han, S. J., Huang, Y. H., & Kim, J. J. (2021). How Does Service Environment Enhance Consumer Loyalty in the Sport Fitness Industry? The Role of Servicescape, Cosumption Motivation, Emotional and Flow Experiences. Sustainability, 13(11), 1-16. (SSCI)

 

▶ [21] Kim, D., Lee, J. S., Jang, E. W., & Ko, Y. J. (2021). Does Causal Reasoning Lead to Moral Reasoning? Consumers’ Responses to Scandalized Athletes and Endorsements. International Journal of Sports Marketing and Sponsorship. (SSCI)

 

▶ [20] Lee, J. S., Kim, D. Jang, E. W., & Jun, S. (2021). The Scarlet Letter: Impacts of Moral Emotions and Attribution Type on Athlete Stigmatization. European Sport Management Quarterly. (SSCI)

 

▶ [19] Kim, D., Kim, H., Huang, Y., & Kim, J. J. (2020). Structural Relationship between Brand Personality of Winter Olympics and Host Nation, Image Fit, and Loyalty. International Journal of Human Movement Science, 14(2), 109-122. (KCI)

 

▶ [18] Pyun, H., Kim, J., & Kim, D. (2020). Which Professional Sport Team has the Best Marketing Performance in Driving Attendance? The Stochastic Frontier Approach. International Journal of Sports Finance, 15(2), 55-68 (SSCI).

 

▶ [17] Kim, D. & Ko, Y. J., Lee, J. S., & Sato, S. (2020). Consumers' Attribution of Athlete Scandals and Its Impact on Responses toward Scandalized Athlete and Endorsement. Sport Marketing Quarterly. 29(4), 269-281 (SSCI).

 

▶ [16] Jang, E. W., Kim, D., Lee, J. S., & Wann, D. L (2020). The role of meaningful experience and athlete identification on fans' intention to support the foundation runs by professional athletes. Cummunication and Sport, 8(3), 346-363 (SSCI).

 

▶ [15] Kim, D., Ko, Y. J., Lee, J. S., & Kim, J. Y. (2020). The Impact of CSR-Linked Sport Sponsorship on Consumers' Reactions to Service Failures. International Journal of Sports Marketing and Sponsorship, 21(1), 70-90 (SSCI).

 

▶ [14] Seo, J., Turick, R., & Kim, D.(2020). Skating on White Ice: The U.S. Media's Representation of Asian/American and Asian Female Skaters from the mid-2000 to the early 2010s. Sport in Society, 23(12), 1889-1907 (SSCI).

 

▶ [13] Seo, J., Turick, R., & Kim, D.(2019). Reading Tiffany Chin: The Birth of the Yellow Female Skater on White Ice. The International Journal of History of Sport, 36(8), 660-680 (SSCI).

 

▶ [12] Kim, D. & Ko, Y. J. (2019). The Impact of Virtual Reality (VR) Technology on Sport Spectators' Flow Experience and Stisfaction. Computers in Human Behavior, 96, 346-356. (SSCI).

 

▶ [11] Kim, D., Park, C., Kim, H., & Kim, J. (2019). Determinants and Outcomes of Volunteer Satisfaction in Mega Sports Events. Sustainability (SSCI).

 

▶ [10] Kim, H., Kim, D., & Park, C. (2019). Perceived legacy of the Olympic games from the lens of sport volunteers. Sustainability (SSCI).

 

▶ [9] Kim, D. (2019). The impact of telepresence on social value and satisfaction in VRS. Korean Journal of Sport Studies, 57(1), 1-13 (KCI).

 

▶ [8] Kim, D., Park, C., Kim, H. (2019). The Effect of Volunteers' Psychological Needs Fulfillment on their Volunteer Activity Intention in the PyeongChang Winter Olympics: The Moderation Effect of Olympic Involvement. Korean Journal of Sport Management (KCI).

 

▶ [7] Kim, D. & Kim, B. (2019). The effects of Work Education, Assignment, and Environment on Psychological Needs Fulfillment and Volunteer Activity Intention. To be submitted to Korean Journal of Sport Studies (KCI).

 

▶ [6] Kim, D., Oh, J., Kim, Y. (2019). The Role of Hope in Sport Fans' BIRFing (Basking In Spite of Reflected Failure) Behavior. Korean Journal of Sport Management (KCI).

 

▶ [5] Kim, D. & Kim, H. (2019). Mega Sport Event and Nation Brand Personality and Their Effects on Event Visitation: A Focus on the PyeongChang Winter Olympics. Korean Journal of Sport Management, 24(6), 112-125 (KCI).

 

▶ [4] Kim, D. (2018). Consumers' Attribution in Athlete Scandals: A Conceptual Model. Korean Journal of Sport Management (KCI). 23(6), 107-126

 

▶ [3] Kim, D., Shin, M., & Yang, K. (2018). The impact of elementary school students' Physical education activity on the nonlinear pattern of peer acceptance. Korean Journal of Elementary Education (KCI), 29(4), 155-166

 

▶ [2] Jang, W., Ko, Y. J., Wann, D. L., & Kim, D. (2017). Does spectatorship increase happiness? The energy perspective. Journal of Sport Management, 29(3), 1-12 (SSCI)

 

▶ [1] Kim, J., Kim, Y., & Kim, D. (2017). Improving well-being through hedonic, eudaimonic, and social needs fulfillment in sport media consumption. Sport Management Review, 20(3), 309-321 (SSCI)



 

연구과제

▶ 부산 이스포츠 상설경기장 운영 프로그램 및 스폰서쉽 기획 (2020). 부산정보산업진흥원

▶ 가상현실스포츠관람(VRS)의 경험적 우위성 및 시간에 따른 경험 패턴 검증을 위한 연구 (2021). 한국연구재단

▶ 물리치료 보건전문학사-체육학사 학위 연계 프로그램 (2021). 부산인재평생교육진흥원

▶'스포츠 팀 로고는 어떻게, 언제 효과적인가?: 고정관념내용모형 차원의 매개효과와 성별 및 맥락적 단서의 조절효과를 중심으로(2023). 한국연구재단 

▶ e스포츠 인게임 상황과 맥락 일치성이 광고에 대한 시각적 주의, 암묵적 태도, 암묵적 기억 및 구매 의도에 미치는 영향(2025). 한국연구재단 

▶ 이스포츠 복합문화공간 조성 사업타당성 및 파급효과 분석 연구 용역(2025). 부산정보산업진흥원

▶OK저축은행 읏맨 프로배구단의 성공적인 연고지 정착을 위한 마케팅 전략 수립 제안(2025). OK저축은행  

 

저서

▶ e스포츠 미디어 플랫폼과 디지털 트랜스포메이션, 이스포츠: e스포츠를 바라보는 세 가지 (2021), DH미디어.

▶ NCS학습모듈: 건강운동관리 (2025), 교육부.