국립부경대학교 | 해양스포츠전공

Introduction Professor

교수사진

김대환학과장&대학원주임

 

 서울대학교 체육교육과 학사 

 

 

 

 서울대학교 체육교육과 체육학 석사

 

 

 

 Florida State University 스포츠경영 석사

 

 

 

 University of Florida 스포츠경영 박사

▣ 부경대학교 정보융합대학 부학장 

 

▣ 부경대학교 스마트헬스케어학부장 


▣ 부경대학교 스마트헬스케어학부 해양스포츠전공 전공주임


▣ 부경대학교 일반대학원 체육학과 & 교육대학원 체육교육전공 주임


▣ 부경대학교 스포츠과학연구소 소장


▣ 부경대학교 정보시스템협동과정 겸임교수


▣ 스포츠산업경영학회 상임이사


▣ 한국스포츠관광학회 이사


▣ 한국경영정보학회 이사


▣ 스포츠미디어학회 이사


▣ Research In Dance and Physical Activity 감수위원


▣ 대학e스포츠협의회 감사


▣ 부경대학교 13대 교수회 재무이사


▣ 부산광역시체육회 경기력향상위원회 위원


▣ 국제신문 스포츠에세이 집필진


▣ 서울대학교 스포츠과학연구소 객원연구원


University of Florida Instructor(Sport Marketing)


▣ Florida State University Instructor(Lifetime Activity)

 

▣ 한국정부국비유학생


▣ 공군사관학교 교수사관


 Sustainability Guest Editor


▣ Sustainability Reviewer


▣ Journal of Sport Management Reviewer


▣ International Journal of Human-Computer Interaction Reviewer


▣ Sport Marketing Quarterly Reviewer


▣ International Journal of Sports Marketing and Sponsorship Reviewer


▣ Graduate Conference in Hospitality and Toursim, Marketing Track Reviewer


▣ Korean American Association for Sport Management(KAASM) Student Representative


▣ 한국스포츠산업경영학회 학술상 수상


▣ 부경대학교 대학발전 공로상 수상


▣ 2022 Research in Dance and Physical Activity Best Research Award 

 Sport Marketing & Sport Counsumer Behavior 

 

 Sport Media Consumption

 

 New Technology and Immersive Experiences in Sport Consumption

 

 Sponsorship and Endorsement
 

 Promotional Strategy in Sport

▣ 스포츠데이터의이해


▣ 야외활동과자연의이해

 

▣ 글로벌스포츠마케팅 

 

▣ 스포츠마케팅 

 

▣ 스포츠산업경영학


▣ 스포츠빅데이터분석

▶ Min, B. & *Kim, D. (2023). The Effect of Ad Exposure on Consumer Visual Attentions Depending on Time Lapse in the Context of eSports. Korean Journal of Sport Science, 34(4), 392-405. (SCOPUS) 


▶ Oh, J., & *Kim, D. (2023). Workout with a Smartwatch: A Cross-Sectional Study of the Effects of Smartwatch Attributes on Flow Experience and Exercise Intentions Depending on Exercise Involvement. Healthcare, 11(23), 3074. (SSCI)   

 

▶ Kim, D. (2023). The Effect of Esports Playability on User Satisfaction and Loyalty. Research in Dance and Physical Activity, 7(3), 11-25. (KCI)


▶ Oh, J. & *Kim, D. (2023). How does lead sport organization leadership affect affiliated organization employees' behavior?: The effect of lead organizaion's inclusive leadership on psychological safety and employees behaviors. The Korea Journal of Sports Science, 32(50), 521-531. (KCI)


▶ Huang, Y., *Kim, D., & Ko, Y. J. (2023). The Effect of Livestreaming Esports Media on Viewer Satisfaction, Flow Experience, and Media Loyalty. Communication & Sport, 21674795231209899. (SSCI)


▶ Huang, Y., & *Kim, D. (2023). How Does Service Quality Improve Consumer Loyalty in Sports Fitness Centers? The Moderating Role of Sport Involvement. Sustainability, 15(17), 12840. (SSCI)


▶ Yin, C., Huang, Y., *Kim, D., & Kim, K. (2023). The Effect of Esports Content Attributes on Viewing Flow and Well-Being: A Focus on the Moderating Effect of Esports Involvement. Sustainability, 15(16), 12207. (SSCI)


▶ Kim, D. (2023). The Effects of Servicescape and Educational Service Quality on Parents' Satisfaction and Loyalty in the Context of Youth Soccer Clubs. Research in Dance and Physical Activity, 7(2), 27-49. (KCI)


▶ Kim, S. & *Kim, D. (2023). The Impact of a Personal Trainer’s Social Servicescape on Rapport Formation and Loyalty: Focusing on the Moderating Effect of Consumer Gender, 28(4), 20-36. (KCI)


▶ Sato, S., Ko, Y. J., Kim, D., & Lee, J. S. (2023). The effects of pre-scandal associations of athlete endorsers and scandal types on consumer blame and eWOM. International Journal of Sports Marketing and Sponsorship. (SSCI)


▶ Ko, Y. J., Kwak, D. H., Jang, E. W., Lee, J. S., Asada, A., Chang, Y., Kim, D., & Yilmaz, S. (2023). Using Experiments in Sport Consumer Behavior Research: A Review and Directions for Future Research. Sport Marketing Quarterly, 32(1). (SSCI)


▶ Bae, D. I., Kim, D. H., & Kim, D. (2023). The Effects of e-Sports Internet Broadcasting BJ Attributes on Viewing Satisfaction and BJ Loyalty: Focusing on the Moderating Effect of Viewer’s Knowledge Level. Korean Journal of Convergence Science, 12(2), 2340. (KCI)


▶ Oh, J., Kim, D. H., & *Kim, D. (2023). The Impact of Inclusive Leadership and Autocratic Leadership on Employees’ Job Satisfaction and Commitment in Sport Organizations: The Mediating Role of Organizational Trust and The Moderating Role of Sport Involvement. Sustainability, 15(4), 3367. (SSCI)


▶ Min, B., *Kim, D., & Kim, D. H. (2023). Analysis of Differences in Consumer Attitude, Forgiveness, and Sponsorship Support depending on Attribution and Crisis Communication Strategy in the Context of Athlete Scandals. Korean Journal of Sport Management, 28(1), 1-17. (KCI)


▶ Lee, M. & *Kim, D. (2023). The Effect of Personal Trainers’ Body Capital on Enrollment Intention: The Moderated Mediation Effect of Perceived Expertise Depending on Trainers’ Gender. The Korean Journal of Physical Education, 62(5), 111-122. (KCI)

 

Kim, M., Kim, H., & *Kim, D. (2022). Volunteers of mega-events as co-creators of host destinations: Volunteers' experience, value, and satisfaction toward host destination. Tourism Management Perspectives, 44, 101044. (SSCI)

 

Han, S. J., Lee, W. J., Kim, S. H., Yoon, S. H., Ryu, W. S., Pyun, H., & *Kim, D. (2022). Effects of the Olympic Announcement and the Actual Event on Property Values: The Case of the 2018 PyeongChang Winter Olympic Games. Sustainability, 14(14), 8687. (SSCI)


Ko, Y. J., Asada, A., Jang, W., Kim, D., & Chang, Y. (2022). Do humanized team mascots attract new fans? Application and extension of the anthropomorphism theory. Sport Management Review, 1-27. (SSCI)


Kim, M., Yihan, H., Jeon, Y., & *Kim, D. (2022). The Effect of Service Quality on Consumer Satisfaction and Loyalty Depending on Consumption Motivations in the Context of Fitness Centers. Research in Dance and Physical Activity, 6(1), 33-48. (KCI)


Jeong, M. G., Kim, C. S., Rhee, K. H., Kim, Y. B., & Kim, D. H. (2022). A Study on the Information Generating Plan of Tourist-oriented Tourism Contents-For the Sourthen Part of Busan. Journal of the Society of Disaster Information, 18(1), 63-72. (KCI)


Oh, J., Kim, D. H., & *Kim, D. (2022). Exploring Experiential Patterns Depending on Time Lapses in Virtual Reality Spectatorship (VRS): The Role of Interruption in Reducing Satiation. Sustainability, 14(24), 16678. (SSCI)


Kim, D., Yin, C., & Kim, D. (2022). Exploring Determinants of Outdoor Shoes Purchase. International Journal of Human Movement Science, 16(2), 21-35. (KCI)


Seo, J., Park, J., & *Kim, D. (2022). Toward A Post-Humanist Vision for the Sporting Pedagogy: A Critical and Philosophical Review on the Literature of Sport & Post-Humanism. Korean Journal of Convergence Science, 11(2), 55-77. (KCI)


Kim, D., *Kim, A. C., Ko, Y. J., & Kim, J. Y. (2022). Symbiotic Relationship Between Sport Media Counsumotion and Spectatorship: The Role of Flow Experience and Hedonic Need Fulfillment. Journal of Global Sport Management. 7(1), 112-13. (SCOPUS)


Kim, D., Kim, J., Min, B., Jeon, Y., & Yihan, H. (2021). Analyzing Research Trends in Marine Sport Industry and Future Directions. International Journal of Human Movement Science, 15(2), 41-55. (KCI)


Jeon, Y. K., *Kim, D., Han, S. J., Huang, Y. H., & Kim, J. J. (2021). How Does Service Environment Enhance Consumer Loyalty in the Sport Fitness Industry? The Role of Servicescape, Cosumption Motivation, Emotional and Flow Experiences. Sustainability, 13(11), 1-16. (SSCI)


Kim, D., *Lee, J. S., Jang, E. W., & Ko, Y. J. (2021). Does Causal Reasoning Lead to Moral Reasoning? Consumers’ Responses to Scandalized Athletes and Endorsements. International Journal of Sports Marketing and Sponsorship. (SSCI)


Lee, J. S., *Kim, D. Jang, E. W., & Jun, S. (2021). The Scarlet Letter: Impacts of Moral Emotions and Attribution Type on Athlete Stigmatization. European Sport Management Quarterly. (SSCI)


Kim, D., *Kim, H., Huang, Y., & Kim, J. J. (2020). Structural Relationship between Brand Personality of Winter Olympics and Host Nation, Image Fit, and Loyalty. International Journal of Human Movement Science, 14(2), 109-122. (KCI)


Pyun, H., Kim, J., & *Kim, D. (2020). Which Professional Sport Team has the Best Marketing Performance in Driving Attendance? The Stochastic Frontier Approach. International Journal of Sports Finance, 15(2), 55-68 (SSCI).


Kim, D. & Ko, Y. J., Lee, J. S., & Sato, S. (2020). Consumers' Attribution of Athlete Scandals and Its Impact on Responses toward Scandalized Athlete and Endorsement. Sport Marketing Quarterly. 29(4), 269-281 (SSCI).


Jang, E. W., *Kim, D., Lee, J. S., & Wann, D. L (2020). The role of meaningful experience and athlete identification on fans' intention to support the foundation runs by professional athletes. Cummunication and Sport, 8(3), 346-363 (SSCI).


Kim, D., Ko, Y. J., Lee, J. S., & Kim, J. Y. (2020). The Impact of CSR-Linked Sport Sponsorship on Consumers' Reactions to Service Failures. International Journal of Sports Marketing and Sponsorship, 21(1), 70-90 (SSCI).


Seo, J., Turick, R., & Kim, D.(2020). Skating on White Ice: The U.S. Media's Representation of Asian/American and Asian Female Skaters from the mid-2000 to the early 2010s. Sport in Society, 23(12), 1889-1907 (SSCI).


Seo, J., Turick, R., & Kim, D.(2019). Reading Tiffany Chin: The Birth of the Yellow Female Skater on White Ice. The International Journal of History of Sport, 36(8), 660-680 (SSCI).


Kim, D. & Ko, Y. J. (2019). The Impact of Virtual Reality (VR) Technology on Sport Spectators' Flow Experience and Stisfaction. Computers in Human Behavior, 96, 346-356. (SSCI).


Kim, D., Park, C., Kim, H., & Kim, J. (2019). Determinants and Outcomes of Volunteer Stisfaction in Mega Sports Events. Sustainability (SSCI).


Kim, H., *Kim, D., & Park, C. (2019). Perceived legacy of the Olympic games from the lens of sport volunteers. Sustainability (SSCI).


Kim, D. (2019). The impact of telepresence on social value and satisfaction in VRS. Korean Journal of Sport Studies, 57(1), 1-13 (KCI).


Kim, D., Park, C., Kim, H. (2019). The Effect of Volunteers' Psychological Needs Fulfillment on their Volunteer Activity Intention in the PyeongChang Winter Olympics: The Moderation Effect of Olympic Involvement. Korean Journal of Sport Management (KCI).


Kim, D. & Kim, B. (2019). The effects of Work Education, Assignment, and Environment on Psychological Needs Fulfillment and Volunteer Activity Intention. To be submitted to Korean Journal of Sport Studies (KCI).


Kim, D., Oh, J., Kim, Y. (2019). The Role of Hope in Sport Fans' BIRFing (Basking In Spite of Reflected Failure) Behavior. Korean Journal of Sport Management (KCI).


Kim, D. & Kim, H. (2019). Mega Sport Event and Nation Brand Personality and Their Effects on Event Visitation: A Focus on the PyeongChang Winter Olympics. Korean Journal of Sport Management, 24(6), 112-125 (KCI).


Kim, D. (2018). Consumers' Attribution in Athlete Scandals: A Conceptual Model. Korean Journal of Sport Management (KCI). 23(6), 107-126


Kim, D., Shin, M., & Yang, K. (2018). The impact of elementary school students' Physical education activity on the nonlinear pattern of peer acceptance. Korean Journal of Elementary Education (KCI), 29(4), 155-166


Jang, W., Ko, Y. J., Wann, D. L., & Kim, D. (2017). Does spectatorship increase happiness? The energy perspective. Journal of Sport Management, 29(3), 1-12 (SSCI)


Kim, J., Kim, Y., & Kim, D. (2017). Improving well-being through hedonic, eudaimonic, and social needs fulfillment in sport media consumption. Sport Management Review, 20(3), 309-321 (SSCI)


 

연구과제

부산 이스포츠 상설경기장 운영 프로그램 및 스폰서쉽 기획 (2020). 부산정보산업진흥원

가상현실스포츠관람(VRS)의 경험적 우위성 및 시간에 따른 경험 패턴 검증을 위한 연구 (2021). 한국연구재단

물리치료 보건전문학사-체육학사 학위 연계 프로그램 (2021). 부산인재평생교육진흥원

▶'스포츠 팀 로고는 어떻게, 언제 효과적인가?: 고정관념내용모형 차원의 매개효과와 성별 및 맥락적 단서의 조절효과를 중심으로(2023). 한국연구재단 

 

저서

e스포츠 미디어 플랫폼과 디지털 트랜스포메이션, 이스포츠: e스포츠를 바라보는 세 가지 (2021), DH미디어.